COMPANY OVERVIEW
Version Originale is a streetwear marketplace offering exclusive, high-quality fashion pieces. Rooted in the belief that streetwear is a form of self-expression, their mission is to help individuals discover unique styles while delivering a smooth and memorable shopping experience.
INDUSTRY
Streetwear Fashion
TIMELINE
2023
SERVICES IMPLEMENTED
Branding, Web Design, eCommerce Development, CMS Setup, Payment Integration, Security Optimization
The Challenge
Version Originale was preparing to launch their first online store—but their existing brand identity no longer matched their vision. Originally bold, retro, and colorful, the brand needed a shift toward a cleaner, more minimal aesthetic with earthy tones like olive green. The project wasn’t just about launching a website—it was about redefining their visual identity while building a streamlined eCommerce experience from the ground up.
Project Goals
Rebrand the visual identity to match the brand’s evolved direction
Design a sleek, minimal eCommerce platform with seamless navigation
Implement secure product management, payments, and order flow
Create a user-focused experience optimized for mobile and desktop
Ensure visual consistency across all touchpoints for strong brand recognition
The Result
Fresh Brand Identity: A complete transformation from playful and loud to minimal, earthy, and modern
User-Centered eCommerce Experience: A clean design that made shopping feel intuitive and high-end
Mobile Optimization: A fully responsive site that delivers smooth functionality on every device
Conversion-Ready Platform: A robust setup for product display, payments, and backend management
MY MESSAGE
Since Version Originale had no previous website and an evolving brand identity, we worked closely with their team to co-develop the new visual direction. Instead of a full rebrand, we took an ideation-first approach—crafting multiple moodboards that explored different tones, layouts, and aesthetics. Through this process, the brand gravitated toward an earth-toned, minimal style that still held personality. Once aligned, we translated that vision into a functional eCommerce layout, carefully designing a smooth product flow that stayed true to the brand’s expressive roots while embracing its cleaner evolution.
WEBSITE AFTER
BRAND IDENTITY
